From Latin pro (forth) iactare (to throw). To throw ahead, to project.
Ideas and concepts. This is what Projectum is about. Not a concrete, objective, statement to follow. Instead, is about exposing ideas, in order to help the brain visualise further. It’s an exercise of creativity and imagination, for the artist, and for the viewer. Moreover, the images exhibited are not static or definitive, but alive, organic, mutable, and almost infinitely adaptable. For the artist, it’s a practice of letting go, and for the viewer, an act of absorption and consumption. In conclusion, it’s a shared act, where both artist and the viewer interact with each other beneficially.